How do I create a new tag?

A tag is a label you put on people so you can find them again. Tags live in Subscribers, under Contacts, in the Groups panel.

Updated 15 September 2026

1. 1

   Find Tags in the Groups panel

   Press + New beside Tags, not the one beside Segments — they look identical. A segment gathers people by rule; a tag is a label you put on by hand.

   

   Two lists, two + News. Tags is the lower one.

   Take me there
2. 2

   Name it, and read the suggestions

   Type the name and confirm. Read the suggestions underneath: webinar, June webinar and Webinar Leads are three different tags, and people spread across all three make every list wrong.

   

   It offers the tags you already have, with counts, as you type.

3. 3

   Tick people first, then press Add Tag

   Tick a few names and a bar appears with Archive, Add Tag, Remove Tag, Add to community and Export CSV. Add Tag creates the tag and puts it on everybody you ticked, in one press.

   

   Three selected, and Add Tag beside the count.

4. 4

   Check the count beside your new tag

   Back in the Groups panel the tag now shows with a count beside it. Press it to see just those people. The small × beside it removes the tag itself.

   

   The count beside a tag is the check that it worked.

   Take me there

I have my list in a spreadsheet. How do I get it in here?